Paula Setrini

Paula Setrini serves as the Research and Social Listening Manager at Cervecería y Maltería Quilmes, where she plays a pivotal role in shaping the company’s understanding of consumer behavior and market trends. With her background as a Técnica Superior en Periodismo and a Licenciada en Comunicación Social, complemented by a Master’s in Marketing from the prestigious Universidad de San Andrés, Paula combines her analytical prowess with a deep passion for communication processes.

In her current role, Paula leads a dedicated team focused on both internal and external social listening for the company’s diverse beer brands. This involves meticulously gathering insights that illuminate consumer needs and preferences, enabling the company to tailor its marketing strategies effectively. Her expertise in research and analysis is crucial for generating comprehensive reports on current events, marketing trends, and industry developments, which she presents in daily and weekly formats to stakeholders.

Paula’s skill set extends beyond data analysis; she excels in negotiation, editing, and executive support, ensuring that her insights translate into actionable strategies. Her experience in retail and A/B testing further enhances her ability to understand the customer journey, making her an invaluable asset in the fast-paced beverage industry. By fostering a collaborative environment that thrives on creativity and data-driven decision-making, Paula is instrumental in driving innovative projects that resonate with consumers and elevate the brand’s presence in the market.