Paul Loomans

As SVP of Marketing and Strategy at LaPosada, Paul Loomans brings a wealth of expertise in brand development, strategic planning, and community engagement to this mission-driven organization dedicated to enhancing the well-being of seniors. His role involves crafting comprehensive marketing strategies that elevate LaPosada’s reputation as a leading Continuing Care Retirement Community (CCRC) situated on a sprawling 110-acre campus in Green Valley, AZ. Paul’s leadership is instrumental in positioning LaPosada as a preferred choice for seniors seeking a vibrant, sustainable, and community-oriented living environment.

A key focus of Paul’s work is leveraging his deep understanding of senior living communities, product development, and public relations to foster meaningful connections with prospective residents, their families, and the broader community. He oversees integrated marketing campaigns that highlight LaPosada’s unique offerings, including innovative Home and Community Based Services through Mosaic, which provide advocacy, case management, and adult day programs. His strategic initiatives also emphasize sustainability at all levels, aligning with LaPosada’s LEED accreditation and commitment to environmentally responsible development.

Paul’s expertise extends to managing multi-channel advertising, sales management, and budget oversight, ensuring that marketing efforts are both impactful and cost-effective. His background in non-profit leadership and affordable housing further informs his approach, enabling him to develop community-centric programs that support the organization’s mission. Through his leadership, LaPosada continues to strengthen its position as a compassionate, sustainable, and innovative senior living community that prioritizes quality of life, community engagement, and strategic growth.