Paul Amilhat

Paul Amilhat currently serves as the Export Sales Manager at PROCOPI, where he leverages his extensive expertise in B2B export sales within the FMCG industry to drive international growth. In this role, he is responsible for developing and executing strategic sales initiatives across Asia, Oceania, and the Indian Ocean regions, focusing on penetrating new markets and establishing robust distribution networks. Paul’s deep understanding of international trade, logistics, and business strategy enables him to identify and secure key partnerships with local distributors, thereby expanding PROCOPI’s global footprint.

A core aspect of Paul’s role involves providing comprehensive product training and ongoing support to retail channels, ensuring that partners are well-equipped to promote and sell PROCOPI’s offerings effectively. His ability to negotiate complex deals and build long-term relationships with distributors is complemented by his fluency in English, French, and Mandarin, which facilitates seamless communication across diverse cultural contexts. His international experience, including seven years working in China, has honed his skills in sourcing, purchasing, and navigating different business environments, making him adept at managing cross-cultural teams and adapting strategies to changing market dynamics.

Paul’s expertise in international business, marketing strategy, and business planning positions him as a key driver of PROCOPI’s global expansion efforts. His proactive approach to market research, combined with his project and team management capabilities, ensures that the company remains competitive and responsive to emerging opportunities in the FMCG export landscape.