Pascal Cusset

Pascal Cusset currently serves as the Director of Business Development, leveraging his extensive expertise in developing innovative strategies to drive growth and revenue. At Self-employed, Pascal plays a pivotal role in identifying new market opportunities and forging strategic partnerships that align with emerging digital trends. His deep understanding of digital marketing, combined with his ability to build stakeholder support for transformative initiatives, enables him to spearhead high-impact projects that accelerate business expansion.

One of Pascal’s key achievements includes successfully raising revenue by over 400%, demonstrating his capacity to develop scalable business models and optimize operational efficiencies. His experience in managing cross-functional teams and leading complex projects ensures seamless execution across various business units, particularly within the high-tech and real estate sectors. Pascal’s transition of traditional real estate operations to digital platforms exemplifies his forward-thinking approach and adaptability in navigating digital transformation. He has managed the development and management of real estate properties for rent in Paris, including office and residential spaces, integrating innovative digital solutions to enhance tenant engagement and operational management.

With a strong background in online and web marketing, Pascal excels at building strategic partnerships and stakeholder support for new business directions. His expertise in product marketing, start-ups, and business development positions him as a versatile leader capable of driving growth in competitive markets. His skills in team management and strategic planning underpin his ability to lead diverse teams toward achieving ambitious objectives, making him a valuable asset in any high-growth environment focused on digital innovation and strategic expansion.