Pascal Bula
Senior Manager Loyalty Development at JC New Retail | Switzerland
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Pascal Bula currently serves as the Senior Manager of Loyalty Development at JC New Retail, where he leverages over 13 years of international experience in sales, marketing, and customer engagement to drive innovative loyalty strategies. In his role, Pascal is responsible for shaping the strategic and operational aspects of the company’s loyalty programs, ensuring they align with broader business objectives and deliver measurable value. His expertise encompasses budget planning, financial modeling, and the development of compelling program benefits that enhance customer retention and lifetime value. Pascal’s focus on customer segmentation and personalization enables JC New Retail to deliver highly relevant and targeted offers, fostering deeper engagement across diverse consumer segments.
A key aspect of Pascal’s work involves managing new member acquisition and activation initiatives, utilizing data-led insights to optimize tier structures, points earning and redemption processes, and overall program design. His deep understanding of e-commerce, online marketplaces, and loyalty program mechanics allows him to craft seamless omnichannel experiences that boost customer satisfaction and brand loyalty. Pascal’s background in marketing communications and project management ensures that these initiatives are executed efficiently, with a keen eye on ROI and performance metrics.
At JC New Retail, Pascal’s leadership in loyalty development is complemented by his skills in customer experience enhancement, integrated marketing, and team management. His strategic vision and operational expertise enable the company to stay ahead in a competitive retail landscape, delivering personalized, data-driven solutions that foster long-term customer relationships and drive sustainable growth.
Senior Manager Loyalty Development at JC New Retail in July 2024 to Present
Senior Manager Digital Wholesale at adidas in September 2021 to June 2024
Senior Manager Membership Program at adidas in July 2019 to November 2020
Senior Manager Membership Program (short-term assignment) at adidas in January 2019 to June 2019
Manager Consumer Engagement Programs & Roll-Outs at adidas in February 2018 to June 2019
Manager Marketing & Customer Experience at SkyTeam in June 2015 to January 2018
Coordinator Marketing & Customer Experience at SkyTeam in July 2011 to May 2015
Coordinator Alliance Operations at SkyTeam in January 2011 to September 2011
Intern Brand & Communications at SkyTeam in August 2010 to January 2011
Intern Marketing & Sales at OBS d.o.o. - MountVacation.com in July 2008 to September 2008
Intern Marketing & Strategy at Alstom Power in September 2007 to February 2008
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University of St.Gallen, Master of Arts (HSG), October 2026
NUS Business School Executive Education, October 2026
CEMS - The Global Alliance in Management Education, Master of Arts, October 2026
Prague University of Economics and Business, October 2026
University of St.Gallen, Bachelor of Arts (HSG), October 2026
Geneva Graduate Institute, October 2026
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Online Marketplace
Loyalty Programs
Data Analysis
E-Commerce
Marketing
Market Research
Marketing Communications
Business Strategy
Marketing Strategy
Digital Marketing
Product Development
Project Management
Customer Experience
Social Media
Business Planning
JIRA
Project Management Software
Communication
Teamwork
Management
Management Consulting
Delegation
Team Motivation
Team Management
Team Leadership
Customer Loyalty
Customer Engagement
Integrated Marketing
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Discover more about JC New RetailWhat is Pascal Bula email address?
Email Pascal Bula at [email protected] and [email protected]. This email is the most updated Pascal Bula's email found in 2026.
How to contact Pascal Bula?
To contact Pascal Bula send an email to [email protected] or [email protected]. (updated on April 11, 2025)
What company does Pascal Bula work for?
Pascal Bula works for JC New Retail
What is Pascal Bula's role at JC New Retail?
Pascal Bula is Senior Manager Loyalty Development
What is Pascal Bula's Phone Number?
Pascal Bula's phone (**) *** *** 323
What industry does Pascal Bula work in?
Pascal Bula works in the Apparel & Fashion industry.
Pascal Bula Email Addresses
Pascal Bula Phone Numbers
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