Pablo Setuain

Pablo Setuain serves as the Chief Financial Officer at PedidosYa, a leading e-commerce platform revolutionizing the way consumers in Latin America access a wide array of products and services. With a robust background in finance, general management, and business development across diverse international markets, including the U.S., Argentina, and Brazil, Pablo brings a wealth of expertise to his role. His fluency in English, Spanish, and Portuguese allows him to navigate the complexities of the Latin American market effectively, fostering strategic partnerships and driving growth in a highly competitive landscape.

At PedidosYa, Pablo is instrumental in overseeing financial operations and strategic planning, ensuring the company maintains its position as a market leader while processing over $3 billion in annual Gross Merchandise Volume. His leadership has been pivotal in key projects aimed at optimizing financial performance and enhancing operational efficiency. By leveraging his extensive experience in e-commerce and start-ups, Pablo has successfully implemented innovative financial strategies that align with the company's ambitious growth objectives.

Under his guidance, PedidosYa has expanded its service offerings, partnering with over 100,000 restaurants, grocery stores, pharmacies, and pet shops, thereby enhancing the customer experience and driving user engagement. His commitment to team leadership and strategic marketing initiatives has not only strengthened the company's financial foundation but also positioned PedidosYa for sustainable growth in the dynamic online marketplace. As part of Delivery Hero, Pablo continues to play a crucial role in shaping the future of e-commerce in Latin America, ensuring that PedidosYa remains at the forefront of the industry.