Onno Kramer

Onno Kramer currently serves as the Head of Collection Management at Accell Western Europe, where he plays a pivotal role in shaping the strategic direction and innovation pipeline for some of the most renowned bicycle brands in the Benelux region, including Koga, Batavus, Sparta, Haibike, Lapierre, and Loekie. In this leadership position, Onno leverages his extensive expertise in design management, product innovation, and user-centered design to oversee the development of compelling, market-driven collections that resonate with diverse consumer needs and preferences. His deep understanding of design thinking and strategy enables him to foster a culture of continuous innovation, ensuring that each product not only aligns with brand identity but also pushes the boundaries of functionality and aesthetic appeal.

Throughout his tenure, Onno has led key projects focused on integrating sustainable materials, enhancing ergonomic features, and incorporating cutting-edge technologies into the product lineup. His proficiency in concept generation and 3D visualization, combined with hands-on skills in SolidWorks and brand-driven design, allows him to translate complex ideas into tangible, market-ready solutions. By championing a collaborative approach across cross-functional teams, Onno ensures that collection management remains agile and responsive to evolving industry trends and consumer insights. His strategic vision and commitment to excellence have solidified Accell’s position as a leader in innovative, user-centric bicycle design, making him a driving force behind the company’s continued growth and success in the competitive European market.