Ondine Lee

As the Creative Design Director at GINLEE Studio Pte Ltd, Ondine Lee plays a pivotal role in shaping the brand’s innovative aesthetic and strategic direction within the competitive landscape of sustainable fashion. Her expertise extends beyond traditional graphic design, leveraging her deep understanding of visual communication and her passion for ethical sourcing to drive the brand’s commitment to sustainability and ethical practices. Ondine oversees the entire design process—from conceptualization and branding to product development—ensuring that each collection embodies GINLEE’s signature blend of modern elegance and eco-conscious craftsmanship.

In her current role, Ondine spearheads key projects that focus on expanding GINLEE’s global footprint through strategic collaborations, innovative e-commerce initiatives, and dynamic social media campaigns. Her leadership in fabric selection and sustainable material sourcing ensures that the brand maintains its commitment to ethical fashion while meeting market demands for quality and style. Additionally, she manages cross-functional teams, fostering a collaborative environment that emphasizes creativity, efficiency, and cost optimization.

Her proficiency in supply chain management, financial planning, and budget allocation supports the brand’s growth ambitions while maintaining rigorous standards for sustainability and ethical sourcing. Ondine’s expertise in integrating advanced financial systems like SAP and Oracle enhances operational efficiency, enabling GINLEE to expand its business operations seamlessly. With her comprehensive skill set—ranging from investment analysis and risk management to branding and product innovation—Ondine Lee continues to elevate GINLEE Studio’s position as a forward-thinking leader in sustainable fashion, blending creative vision with strategic execution to inspire a global audience.