Ole Nellen

AFEW GmbH and the associated AFEW STORE are worldwide renowned greats in the field of sneakers and streetwear. Since our founding, we have made an international name for ourselves through groundbreaking collaborations and creative marketing campaigns with renowned brands such as Nike, Jordan, Asics, Adidas, Diadora and many more. Our story began with the passion for sneakers, when brothers Andy and Marco started to import and sell exclusive models from the USA to Germany. From an initial sideline, a thriving business quickly emerged. This eventually led to the opening of the AFEW STORE in Düsseldorf in 2008. Our mission to this day is to offer exclusive sneakers and to promote the "Sneaker Game" community spirit. This is reflected in numerous events like the Unity Jam. In January 2020, after more than three years of intense development, we launched our own brand, Afew Goods. This project combines the worlds of streetwear and sustainability. Our approach is based on a transparent value chain that allows consumers to better understand the added value and high quality of our products. We see ourselves not only as a sneaker store, but have also positioned ourselves strongly in the streetwear segment. Our product range includes a wide selection of streetwear styles that promote the individual expression of each individual. We pride ourselves on setting trends and providing a platform for sneaker and streetwear enthusiasts to go beyond the ordinary. Our commitment to innovation, quality and community loyalty has made us what we are today - a globally recognized brand valued for its unique combination of sneaker culture and streetwear style.