Brian Piccolo

AVP, Sr. Director, Digital Strategy at Liberty Mutual Insurance | Greater Boston

About Brian Piccolo

Brian Piccolo serves as the AVP and Senior Director of Digital Strategy at Liberty Mutual Insurance, where he leverages over 20 years of diverse experience to drive innovative digital transformation initiatives. In his current role, Brian is responsible for shaping the company's internal and external enterprise digital strategies, focusing on creating a long-term, user-driven digital roadmap that is deeply informed by both employee and end-user insights. His unique blend of hands-on technology expertise, product management skills, and business acumen enables him to effectively bridge the gap between technical execution and strategic vision.

Brian leads the strategy and implementation for key enterprise digital properties, ensuring that Liberty Mutual remains at the forefront of digital innovation in the insurance sector. His leadership in building comprehensive employee insights around digital needs is pivotal in informing the development of solutions that enhance user experience and operational efficiency. Among his key projects, Brian has championed initiatives in interactive marketing, e-commerce, and mobile marketing, all aimed at fostering strategic partnerships and enhancing customer engagement.

With a strong foundation in analytics and content strategy, Brian is adept at utilizing data-driven insights to inform decision-making and optimize digital marketing efforts. His expertise in telematics and server administration further complements his strategic initiatives, allowing him to implement cutting-edge technologies that drive business growth. As a results-driven digital leader, Brian Piccolo continues to make significant contributions to Liberty Mutual’s mission of delivering exceptional value and service to its customers in an increasingly digital landscape.

Brian Piccolo Work