Nyawira Gitaka

Founder, Director Business Development & Finance at Discover & Link Business Association (DLBA) | Nairobi County, Kenya

About Nyawira Gitaka

Nyawira Gitaka, as the Founder and Director of Business Development & Finance at Discover & Link Business Association (DLBA), plays a pivotal role in shaping the growth trajectory of small and medium-sized enterprises (SMEs) within underserved small towns. Her strategic leadership focuses on unlocking untapped economic potential by fostering innovative business development initiatives that create sustainable social impact. Under her guidance, DLBA has successfully executed a range of impactful projects, including capacity-building workshops, networking events, and market linkage programs that connect local entrepreneurs with regional and international partners.

Nyawira’s expertise in product management, financial analysis, and business relationship management enables her to identify strategic opportunities that drive revenue growth and operational efficiency for member businesses. She leverages her skills in technology adoption and cross-functional team leadership to implement digital solutions that streamline business processes and enhance customer engagement. Her keen understanding of market dynamics and customer service management ensures that DLBA’s initiatives are aligned with the evolving needs of SMEs, fostering resilience and competitiveness.

In her current role, Nyawira actively collaborates with local government agencies, development partners, and international organizations to expand DLBA’s reach and impact. She is passionate about empowering entrepreneurs in small towns by providing access to finance, mentorship, and market access, thereby contributing to inclusive economic development. Her innovative approach and dedication to social entrepreneurship position her as a key driver of positive change in emerging markets, making her a valuable leader in the business development landscape.

Nyawira Gitaka Work