Nishelli Perera
Co-Founder and Director at Yeti Isotonic | Colombo, Western Province, Sri Lanka
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Nishelli Perera, as Co-Founder and Director of Yeti Isotonic, brings a strategic vision and entrepreneurial acumen that have been instrumental in establishing Yeti as Sri Lanka’s leading sports drink brand. With a robust background in economics and strategy, Nishelli leverages her expertise to drive innovation in the nutraceutical and functional beverage sectors, ensuring that Yeti’s products meet the evolving needs of health-conscious consumers. Her leadership has been pivotal in spearheading key projects such as product development, market expansion, and export strategies to markets like the Maldives and Australia, positioning Yeti as a competitive player in the international sports nutrition landscape.
Nishelli’s proficiency in data mining, market research, and quantitative analytics enables her to make data-driven decisions that optimize product positioning and segmentation strategies. Her skills in business intelligence and competitive analysis have helped Yeti identify emerging trends within the health and wellness industry, allowing the company to stay ahead of market demands. She actively oversees the implementation of statistical modeling techniques to refine consumer insights and enhance marketing effectiveness, ensuring that Yeti’s branding resonates with diverse demographics.
Furthermore, Nishelli’s entrepreneurial leadership emphasizes sustainable growth and innovation, fostering a culture of continuous improvement within the organization. Her strategic initiatives have contributed to Yeti’s reputation as the #1 sports drink in Sri Lanka, while her focus on functional, healthy nutraceutical products aligns with her broader mission to promote active, healthy lifestyles. Through her expertise in microeconomics and qualitative research, Nishelli continues to shape Yeti’s trajectory, expanding its footprint in the global sports nutrition industry.
Co-Founder and Director at Yeti Isotonic in February 2016 to Present
Predictive Analyst at Buxton in August 2022 to August 2024
Circular Economy Lead at Twinery - Innovations by MAS in June 2021 to April 2023
Head of Strategy at HEMAS HOLDINGS PLC in June 2013 to October 2016
Senior Research Analyst at HEMAS HOLDINGS PLC in January 2012 to May 2013
Lecturer at American National College in August 2011 to September 2012
Research Analyst at Buxton in June 2010 to April 2011
Teaching Fellow/ Research Assistant at University of North Texas in August 2008 to August 2010
Intern at Buxton in June 2009 to August 2009
Intern at Citi in February 2008 to May 2008
Accounting Clerk at Follett Higher Education Group in January 2004 to June 2007
Academic Coach for Economics at North Lake College in January 2004 to August 2006
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Rice Business - Jones Graduate School of Business, Doctor of Philosophy - PhD, August 2026
University of North Texas, Master of Science (M.S.), August 2026
University of North Texas, BSc, August 2026
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Entrepreneurship
Product Development
Manufacturing
Marketing
Sustainability
Circular Economy
Data Analysis
Economics
Statistics
Statistical Modeling
SAS
Forecasting
Analytics
Econometrics
Research
Microeconomics
Predictive Modeling
Data Mining
Predictive Analytics
Strategy
Business Analysis
Market Research
International Relations
Regression Analysis
Access
Customer Insight
SAS programming
Competitive Analysis
Analysis
Segmentation
Qualitative Research
Logistic Regression
Quantitative Analytics
Macroeconomics
University Teaching
Business Intelligence
Quantitative Research
Report Writing
Market Analysis
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What is Nishelli Perera email address?
Email Nishelli Perera at [email protected] and [email protected]. This email is the most updated Nishelli Perera's email found in 2026.
How to contact Nishelli Perera?
To contact Nishelli Perera send an email to [email protected] or [email protected]. (updated on August 18, 2024)
What company does Nishelli Perera work for?
Nishelli Perera works for Yeti Isotonic
What is Nishelli Perera's role at Yeti Isotonic?
Nishelli Perera is Co-Founder and Director
What is Nishelli Perera's Phone Number?
Nishelli Perera's phone (**) *** *** 137
What industry does Nishelli Perera work in?
Nishelli Perera works in the Information Technology & Services industry.
Nishelli Perera Email Addresses
Nishelli Perera Phone Numbers
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