Niramay Naik

Niramay Naik currently serves as the Senior Manager (West) at Merino Industries Limited, where he leverages over two decades of extensive experience in sales and business development within the building materials, electrical goods, and consumer durable sectors. In his strategic role, Niramay is responsible for spearheading marketing initiatives and regional planning tailored to the Gujarat and broader western markets, ensuring the company’s offerings reach key stakeholders effectively. His deep understanding of the B2B landscape enables him to develop targeted strategies for acquiring new accounts while nurturing and expanding existing client relationships, including government and institutional segments.

At Merino Industries, Niramay plays a pivotal role in managing and strengthening relationships with State and Central Government departments (GPS), facilitating project sales and institutional contracts that align with government procurement policies. His expertise in account mapping and business relationship management ensures a comprehensive approach to client engagement, fostering long-term partnerships and sustainable growth. Niramay’s proficiency in sales targets and business development allows him to identify market opportunities proactively, implement innovative sales strategies, and support the company’s expansion objectives in the competitive building materials and electrical goods industry.

His skill set encompasses a robust understanding of B2B sales dynamics, strategic planning, and market analysis, which he applies to optimize the company’s presence in the western region. Niramay’s leadership in supporting marketing functions and planning underscores his commitment to driving revenue growth, enhancing brand visibility, and ensuring Merino Industries remains a trusted supplier for government projects and institutional clients across Gujarat and beyond.