Nina Ewig

Nina Ewig currently serves as a Senior Consultant PR / Media Planner at comma GmbH, a dynamic subsidiary of the s.Oliver Group specializing in contemporary fashion and lifestyle. In this role, she leverages her extensive expertise in strategic communication, media planning, and influencer relations to elevate the brand’s visibility across multiple channels. Nina is instrumental in developing and executing integrated social media strategies that resonate with target audiences, utilizing her deep understanding of blogger relations and influencer networks to foster authentic collaborations and expand brand reach. Her proficiency in media planning encompasses both print and digital platforms, ensuring optimal placement and impactful storytelling through press releases, advertorials, and landing pages optimized for SEO.

A key aspect of Nina’s work involves managing VIPs and testimonials, orchestrating media cooperations, and coordinating trade press communication to position comma as a leader in the fashion and lifestyle sectors. Her event planning expertise supports the execution of press conferences, product launches, and promotional events, seamlessly integrating media outreach with on-site activation to maximize media coverage and stakeholder engagement. Nina’s strategic approach to communication is complemented by her skills in budget control, ensuring campaigns deliver measurable results within financial parameters.

Her role also encompasses internal communication initiatives, fostering a cohesive brand message across teams and external partners. With a keen eye for content creation, Nina produces compelling copy for various formats—including blog posts, landing pages, and statements—tailored to enhance SEO performance and audience engagement. Overall, her comprehensive skill set and industry insight make her a vital asset in shaping comma’s public image and strengthening its position within the competitive fashion landscape.