Nigel Lloydthomas

Nigel Lloyd-Thomas, as the Director and Part Owner of Reaction Screenprint, plays a pivotal role in steering the company's strategic growth and operational excellence within the promotional and advertising materials industry. With a deep expertise in sales and marketing leadership, Nigel oversees the end-to-end management of the business, ensuring that Australia's automotive dealer networks receive high-quality, innovative branding solutions such as number plate surrounds, rear window stickers, keyrings, log book covers, mudflaps, personalised flags, banners, and fleet marking. His keen focus on achieving sales targets and maintaining profitability has been instrumental in cementing Reaction Screenprint’s reputation as a trusted partner for automotive and other organizational branding needs since 1978.

Nigel’s responsibilities extend beyond sales; he actively manages day-to-day operations across Australia, coordinating seamlessly with production facilities in Hamilton, New Zealand. His skills in project management, operations management, and negotiation enable him to optimize workflows, control expenses, and foster strong partnerships with suppliers and clients alike. Additionally, Nigel’s expertise in direct sales and new business development has driven the company’s expansion into niche markets such as sporting clubs and car clubs, leveraging targeted marketing strategies and direct mail campaigns to grow brand presence.

A key driver of Reaction Screenprint’s success, Nigel continually explores innovative solutions in banners, fleet marking, and promotional items, ensuring the company remains at the forefront of industry trends. His leadership in fundraising and marketing initiatives further amplifies the company’s outreach and community engagement, reinforcing its position as a leader in the promotional printing industry across Australia and New Zealand.