Nico Leene

Nico Leene currently excels as an Accountmanager New Business at MAAS International BV, where he plays a pivotal role in expanding the company's footprint within the coffee solutions industry. Leveraging his broad expertise in sales, marketing, and branding, Nico is responsible for autonomously driving new business development by identifying and engaging prospective clients. His approach combines strategic prospecting with a deep understanding of client needs, ensuring tailored coffee concepts that seamlessly align with each brand’s identity and business objectives.

At MAAS, Nico supports clients throughout the entire decision-making process, advising on a comprehensive product range that includes innovative hardware solutions, high-quality ingredients, and flexible financing options. His ability to conduct detailed account visits and define Decision Making Units (DMUs) allows him to craft personalized proposals that resonate with client priorities. Nico’s proficiency in social selling, LinkedIn advertising, and content strategy enables him to build meaningful relationships and generate leads effectively in the digital space.

Furthermore, Nico’s expertise extends to utilizing tools like Google Analytics and email marketing to optimize outreach campaigns and measure engagement. His skills in design thinking and brand identity help him develop compelling value propositions that differentiate MAAS in a competitive market. By combining these skills with his passion for delivering exceptional customer service, Nico ensures that each client receives a customized experience that supports their business goals—whether it’s enhancing their coffee offerings or streamlining their supply chain. His proactive, consultative approach positions him as a trusted partner in the growth and success of his clients, making him a valuable asset to MAAS International BV’s sales team.