Newjiva

As the Creative Director at Smartweb, Newjiva’s founder Jaee Pathak leverages a unique blend of holistic health expertise and innovative digital design to elevate the brand’s presence in the wellness industry. With a deep understanding of Ayurveda’s principles—focusing on root-cause analysis, mind-body balance, and personalized healing—Jaee has spearheaded numerous key projects that seamlessly integrate traditional healing philosophies with modern digital media. Her role involves conceptualizing and executing compelling print and web solutions that resonate with health-conscious audiences, including designing intuitive websites, engaging online media campaigns, and interactive prototypes that educate and inspire.

At Smartweb, Jaee’s expertise extends beyond aesthetics; she oversees the development of digital platforms that facilitate Ayurvedic health assessments, allowing clients to explore personalized wellness plans rooted in Ayurveda’s holistic approach. Her proficiency in web development, ad-serving systems, and print design ensures that each project not only captures the essence of Ayurvedic healing—covering areas like diet and nutrition, lifestyle balance, herbal formulations, pranayama, yogasana, and marma therapy—but also delivers a seamless user experience. She actively manages project workflows, contracts, and staff, ensuring timely delivery of solutions that support health practitioners like Newjiva in reaching wider audiences.

Through her strategic campaign planning and digital media expertise, Jaee continuously innovates ways to promote Ayurvedic healing, helping clients understand the benefits of personalized health assessments. Her leadership at Smartweb exemplifies a commitment to blending ancient wisdom with cutting-edge technology, making holistic health accessible and engaging in today’s digital age.