Nelson Knapp

Nelson Knapp, as a Partner at The Sur5vor Community, LLC, brings a wealth of strategic expertise and a passion for impactful brand development to his current role. His extensive background in building consumer and pet food brands for industry giants like Carnation Co. and Nestlé Foods has honed his skills in customer insight, product innovation, and market research—capabilities he now leverages to support cancer survivors and their families. At The Sur5vor Community, Nelson oversees initiatives that empower individuals to celebrate milestone anniversaries of being cancer-free, transforming these moments into meaningful, memorable experiences. His strategic planning and brand management expertise enable the organization to craft compelling messaging and marketing communications that resonate deeply with the community.

Nelson’s experience in identifying strategic business opportunities, gained through his tenure at Bozell Advertising and his consulting work with Litigation Sciences, allows him to develop innovative programs tailored to the unique needs of cancer survivors. His skills in segmentation and consumer insights help ensure that the organization’s offerings are both emotionally impactful and highly targeted. Currently, Nelson is leading key projects focused on expanding the community’s reach through product development and experiential marketing, fostering a sense of belonging and celebration among survivors and their loved ones. His ability to blend strategic opportunity identification with a compassionate understanding of his audience makes him a vital asset in advancing The Sur5vor Community’s mission to provide hope, recognition, and support for those navigating life after cancer.