Natalja Lachmann
Senior Digital Project Manager B2C at VML | Munich, Bavaria, Germany
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Natalja Lachmann currently serves as a Senior Digital Project Manager at VML, where she plays a pivotal role in shaping innovative B2C digital marketing strategies for a diverse portfolio of clients. Her expertise lies in orchestrating end-to-end online marketing campaigns that drive brand engagement and performance optimization across multiple digital channels. Natalja’s deep understanding of influencer marketing, content creation, and performance analytics enables her to develop tailored solutions that resonate with target audiences and deliver measurable results.
In her role, Natalja leads cross-functional teams to plan, coordinate, and execute complex digital projects, ensuring seamless collaboration between creative, technical, and strategic stakeholders. Her proficiency with tools like Microsoft PowerPoint and her experience with channel management and SEO (Suchmaschinenoptimierung) are instrumental in crafting compelling marketing assets and optimizing campaign visibility. She has successfully managed initiatives involving social media campaigns, webinars, and influencer collaborations, consistently aligning project objectives with client KPIs and brand positioning.
A key project under her leadership involved launching a multi-channel digital campaign for a major consumer electronics brand, integrating influencer partnerships and partner marketing strategies to boost product awareness and sales. Natalja’s ability to manage multiple stakeholders, adhere to tight deadlines, and adapt to evolving digital trends has made her a trusted leader in the digital marketing space. Her strategic approach, combined with her passion for innovative marketing solutions, continues to drive impactful results for her clients and solidify her reputation as a consumer specialist within the industry.
Senior Digital Project Manager B2C at VML in January 2023 to Present
Digital Project Manager B2C at VML in November 2021 to December 2023
Digital Project Manager B2B at VML in July 2020 to November 2021
Marketing Manager at ABBYY Europe in February 2020 to May 2020
Student Research Assistant at Westfälische Wilhelms-Universität Münster in February 2019 to September 2019
Internship International Marketing Communication and Media Planning at Volkswagen AG in May 2017 to September 2017
Internship Corporate Communications at Rödl & Partner in September 2016 to March 2017
Internship Logistics and Quality Management at Bosch in March 2014 to July 2014
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University of Münster, Master of Science - MS, October 2026
QUT (Queensland University of Technology), October 2026
University of Bayreuth, Bachelor of Science, October 2026
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Content-Management
E-Mail-Marketing
Asset-Management
Partnermarketing
Projektkoordination
Influencer-Marketing
Performance-Marketing
B2C-Marketing
Google Ads
Content Marketing
Google Analytics
Nachfragegenerierung
Business-to-Business (B2B)
Content-Management-Systeme (CMS)
Suchmaschinenoptimierung (SEO)
Social-Media-Marketing
Projektmanagement
B2B-Marketing
Digitales Marketing
Marketing
Eventmanagement
Forschung
Social Media
Microsoft Office
Microsoft PowerPoint
Microsoft Excel
SharePoint
Python
Marketo
Microsoft Word
Teamwork
Englisch
Channel Management
Typo3
GIMP
Gästemanagement
Audacity
Webinar-Management
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Discover more about VMLWhat is Natalja Lachmann email address?
Email Natalja Lachmann at [email protected]. This email is the most updated Natalja Lachmann's email found in 2026.
How to contact Natalja Lachmann?
To contact Natalja Lachmann send an email to [email protected]. (updated on March 07, 2025)
What company does Natalja Lachmann work for?
Natalja Lachmann works for VML
What is Natalja Lachmann's role at VML?
Natalja Lachmann is Senior Digital Project Manager B2C
What is Natalja Lachmann's Phone Number?
Natalja Lachmann's phone (**) *** *** 189
What industry does Natalja Lachmann work in?
Natalja Lachmann works in the Marketing & Advertising industry.
Natalja Lachmann Email Addresses
Natalja Lachmann Phone Numbers
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