Natali Arocha
Director of UX Research & Design at Sinclair Digital | Austin, Texas, United States
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Natali Arocha serves as the Director of UX Research & Design at Sinclair Digital, where she leverages over two decades of experience to redefine digital experiences across a diverse array of sectors, including digital media, fintech, healthcare, robotics, and AI. In her current role, Natali is instrumental in driving strategic leadership and oversight of end-to-end UX research and design initiatives. She has successfully led the delivery of numerous digital products and managed large-scale product migrations, ensuring that the user experience remains at the forefront of these transitions.
One of her key projects involves spearheading the development of digital experiences across hundreds of websites and applications, effectively reaching millions of news consumers. This endeavor not only showcases her expertise in information architecture and usability testing but also highlights her ability to integrate user insights into actionable product strategies that align with broader business objectives.
Natali’s proficiency in quantitative data analysis and visual design allows her to create compelling wireframes and prototypes that resonate with users. She is also dedicated to coaching and mentoring cross-functional teams, fostering a culture of innovation and collaboration. By implementing new systems and operational frameworks, Natali ensures that her teams are equipped to deliver high-impact solutions that enhance user engagement and satisfaction. Her visionary approach and commitment to excellence position her as a leader in the UX design landscape, continually pushing the boundaries of what is possible in digital experiences.
Director of UX Research & Design at Sinclair Digital in June 2022 to Present
Head of Experience Design at RealKey in July 2019 to June 2022
UX Design & Strategy Managing Lead (Precision Medicine & Clinical Research) at Ontada in April 2020 to May 2022
Senior UX Design Lead (Virtual Tours/AI) at Vrbo in October 2019 to April 2020
Principal UX Design Lead (Innovation Labs Team) at Sinclair Broadcast Group in October 2018 to July 2019
Robotics/AI/VUI Design Lead at Luxoft in February 2018 to October 2018
Senior UX Design Practice Lead at Deloitte Digital in July 2014 to February 2018
UX & Research Lead at SMITH in August 2012 to July 2014
UX Designer at iLink Systems in December 2010 to August 2012
Designer at Visual Ventures in September 2008 to November 2010
Design Lead at Creavi in October 2006 to September 2008
Web/Graphic Designer at ERG8, Inc. in April 2005 to September 2006
Designer at Spa Hospitality Worldwide in December 2003 to April 2005
Production Designer at Multiple in August 2002 to September 2003
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Stanford University, October 2026
Miami Dade College, October 2026
University Institute of Technology, October 2026
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Team Building
Coaching & Mentoring
User Behavior
Organizational Alignment
Project Portfolio Management
Monetization
Launches
Team Culture
Enterprise Solution Design
Strategic Influence
Product Leadership
Problem Solving
Emerging Technologies
Television
Stakeholder Management
Business Case Preparation
Customer Satisfaction
Product Launch
Qualitative Data
Market Analysis
Business Requirements
Key Metrics
Product Strategies
Analytics
Customer Engagement
User Adoption
Presentation Skills
Presentations
Design Guidelines
Customer Satisfaction (CSAT)
Resource Allocation
Product Differentiation
Voice of the Customer
Software as a Service (SaaS)
Metrics
FinTech
Director level
Performance Management
Benchmarking
Quantitative Data
Figma (Software)
Design Sprints
User Experience Writing
Research Skills
Bridging Gaps
Analytical Skills
Requirements Gathering
Communication
Build Strong Relationships
Patient Engagement
Creative Ideation
Key Performance Indicators
Beta Testing
Leadership
Product Design
Team Management
User Experience Design
Creative Direction
Artificial Intelligence
Brand Development
User Experience
User Interface Design
Interaction Design
User Interface
Web Design
Information Architecture
User-centered Design
Wireframes
Experience Design
Usability
Mobile Applications
Usability Testing
Corporate Branding
Art Direction
Concept Development
Rapid Prototyping
Mobile
Mobile Devices
Human Computer Interaction
Design Management
Agile & Waterfall Methodologies
Visual Communication
Creative Problem Solving
User Research
Visual Design
Mobile Design
Heuristic Evaluation
Creative Services
Persona
User Scenarios
Site Maps
Card Sorting
Paper Prototyping
Mockups
Usability Engineering
Information Design
Accessibility
Wire Framing
Creative Concept Development
User Experience (UX)
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Discover more about Sinclair DigitalWhat is Natali Arocha email address?
Email Natali Arocha at [email protected] and [email protected]. This email is the most updated Natali Arocha's email found in 2026.
What is Natali Arocha phone number?
Natali Arocha phone number is +12064270100.
How to contact Natali Arocha?
To contact Natali Arocha send an email to [email protected] or [email protected]. If you want to call Natali Arocha try calling on +12064270100. (updated on January 04, 2025)
What company does Natali Arocha work for?
Natali Arocha works for Sinclair Digital
What is Natali Arocha's role at Sinclair Digital?
Natali Arocha is Director of UX Research & Design
What industry does Natali Arocha work in?
Natali Arocha works in the Broadcast Media industry.
Natali Arocha Email Addresses
Natali Arocha Phone Numbers
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