Naomy Margareth

Naomy Margareth currently serves as a Freelance Performance Marketing Specialist, leveraging her extensive background in beauty product marketing to deliver impactful digital advertising solutions. In her role, she specializes in designing and executing targeted ad campaigns across various digital platforms, with a strong emphasis on Meta Ads and online advertising strategies. Her expertise in performance marketing enables her to optimize ad content continuously, ensuring alignment with brand objectives and maximizing return on investment. Naomy’s proficiency in KOL management and identification plays a crucial role in developing strategic partnerships with influencers of all scales—from nano to macro—helping brands amplify their reach and engagement within the competitive beauty industry.

Her key projects often involve end-to-end campaign management, from conceptualization and strategic planning to execution and detailed performance analysis. She prepares daily, weekly, and monthly performance reports using Google Sheets, providing clients with clear insights into campaign metrics, audience engagement, and overall effectiveness. This data-driven approach allows her to make informed adjustments that enhance campaign performance and achieve marketing goals efficiently. Naomy’s skills in negotiation and communication are vital in managing influencer collaborations and stakeholder expectations, ensuring smooth execution and fruitful partnerships.

Driven by her passion for digital marketing and the beauty industry, Naomy continually seeks new challenges to sharpen her skills in performance marketing, digital analytics, and strategic planning. Her ability to adapt to evolving digital trends and her commitment to delivering measurable results make her a valuable asset for brands aiming to elevate their online presence through innovative and data-backed advertising strategies.