Muriel Joly

Muriel Joly brings over two decades of comprehensive experience in the entertainment industry, with a specialized focus on digital media distribution and strategic development. As the current Director of Business Development at Under The Milky Way International, she plays a pivotal role in shaping the company's growth trajectory within the rapidly evolving digital landscape. Her expertise encompasses digital strategy, marketing communications, and forging strategic partnerships across a diverse array of global and local digital video platforms.

In her role, Muriel spearheads initiatives to expand Under The Milky Way’s footprint in the digital distribution ecosystem, leveraging her deep understanding of the entertainment industry’s dynamics and consumer behavior. She is instrumental in negotiating and securing content licensing agreements with major global players such as Netflix, Prime Video, and Apple TV, as well as regional platforms like CanalVOD, Claro Video, and Sky. Her strategic vision ensures the company remains at the forefront of digital aggregation, offering a seamless, one-stop shop for content providers seeking to maximize reach across over 60 key digital platforms worldwide.

Muriel’s key projects include developing innovative marketing strategies to enhance platform visibility, optimizing digital content monetization, and expanding the company’s footprint into emerging markets. Her expertise in digital marketing, social media, and marketing strategy enables her to craft tailored solutions that meet the unique needs of each platform and content owner. With her leadership, Under The Milky Way continues to strengthen its position as a leading digital aggregator, fostering growth through strategic partnerships, technological innovation, and a keen understanding of industry trends.