Muhammad Hernandi

Muhammad Kemal Hernandi is a dedicated Business Intelligence professional specializing in Supply Chain analytics at Shopee, one of Southeast Asia’s leading e-commerce platforms. With over two years of experience in data analysis, Kemal has developed a deep expertise in leveraging data-driven insights to optimize logistics operations and reduce costs. In his current role, he plays a pivotal part in enhancing supply chain efficiency by delivering comprehensive ad hoc analyses and strategic reports that inform decision-making at the executive level. His work involves close collaboration with the FP&A team to identify opportunities for cost savings, particularly focusing on logistics expenses, shipping fees, and third-party logistics pricing.

Kemal’s proficiency in SQL, Python, and Tableau enables him to extract, manipulate, and visualize complex data sets, providing actionable insights that drive operational improvements. Notably, he has optimized and maintained Shopee’s ID buyer shipping fee structure, ensuring competitive pricing while maintaining profitability. His analytical skills have also been instrumental in reviewing and benchmarking third-party logistics costs, helping Shopee negotiate better rates and improve overall supply chain resilience.

Holding a Yellow Belt in Lean Six Sigma, Kemal applies process improvement methodologies to streamline logistics workflows and eliminate inefficiencies. His industry-specific expertise in e-commerce logistics, combined with his technical skill set, positions him as a valuable asset in Shopee’s ongoing efforts to enhance supply chain performance. With a strong foundation in data analytics, product analytics, and data science, Kemal is committed to advancing his career as a data professional, continuously seeking innovative ways to leverage data for strategic growth and operational excellence.