Mouna Hamida

Mouna Hamida currently serves as the Communications & CSR Director at Materne by Bel, where she leverages her extensive international experience to shape the company's corporate narrative and sustainability initiatives. Since assuming this role in September 2023, she has been instrumental in aligning Materne’s communication strategies with the broader MOM Group’s evolving identity and market positioning. Her leadership in CSR has been pivotal in developing and executing a comprehensive sustainability roadmap tailored to the French market, fostering stronger stakeholder engagement and reinforcing the company's commitment to responsible business practices.

Drawing on her proven expertise in industrial, B2B, and B2C sectors—including food, digital infrastructures, and chemical solutions—Mouna brings a strategic approach to her role. She oversees internal and external communications, ensuring consistency across channels such as press releases, intranet platforms, and marketing campaigns, while also managing change management initiatives to support organizational transformation. Her skills in emotional intelligence and team motivation enable her to lead diverse, pan-EMEA teams effectively, fostering a culture of collaboration and innovation.

In addition to her communication responsibilities, Mouna actively champions CSR projects that promote environmental sustainability, social responsibility, and community engagement, aligning corporate values with tangible impact. Her expertise in project planning, strategy, and stakeholder management ensures that Materne by Bel’s initiatives are both impactful and aligned with global best practices. Through her leadership, she continues to elevate the company’s reputation as a responsible and forward-thinking player in the food industry, demonstrating her ability to navigate complex industry dynamics with agility and insight.