Moritz Schimpf

Moritz Schimpf is a highly accomplished Freelance Brand Designer and Creative Director based in Berlin, bringing over 15 years of expertise in strategy-driven brand design. Currently, he collaborates with a diverse range of clients, from innovative startups to established corporations, helping them craft compelling visual identities that resonate across all digital and physical touchpoints. His work emphasizes a holistic approach to branding, ensuring consistency in corporate identity, logo design, and communication design, while also integrating typography and visual language that authentically reflect each brand’s unique story.

At Selbständig, Moritz has taken on a pivotal role in leading comprehensive branding projects that encompass brand strategy, visual identity development, and the creation of detailed design guidelines. His expertise extends to developing scalable branding systems that facilitate seamless brand implementation across digital platforms, print materials, and customer touchpoints. Moritz’s keen eye for detail and strategic mindset enable him to translate complex brand concepts into clear, impactful visual narratives, fostering strong emotional connections between brands and their audiences.

Key projects include revitalizing legacy brands through modern corporate branding strategies, designing innovative logos that encapsulate brand essence, and establishing cohesive communication design frameworks. His proficiency in design consulting and direction ensures that every project aligns with clients’ business goals while maintaining a high standard of aesthetic quality. Moritz’s passion for Markenentwicklung and typografie, combined with his ability to navigate the nuances of digital and print design, makes him a trusted partner for brands seeking to elevate their visual presence and strengthen their market positioning.