Moritz Kollinger

Moritz Kollinger, as the Director of Marketing at Maniko Nails, exemplifies a data-driven and strategic approach to scaling brand presence in the highly competitive beauty and personal care industry. Leveraging his extensive expertise in online marketing, social media, and influencer collaborations, Moritz spearheads innovative campaigns across platforms such as Google, Meta, TikTok, and CRM channels to drive customer acquisition, retention, and brand loyalty. His focus on efficiency and measurable results aligns with his core USP—optimizing B2C marketing teams to maximize ROI while minimizing wasteful spend.

At Maniko Nails, Moritz employs frameworks like the AIDA model and the RACE planning framework to craft targeted marketing strategies that resonate with the target audience. He emphasizes the importance of renewal retention and customer lifetime value (CLV) through personalized CRM initiatives and loyalty programs, ensuring sustained growth. His expertise in influencer marketing and social media management enables the brand to tap into emerging trends and viral content, boosting engagement and brand awareness.

Moritz’s key projects include the development of integrated multi-channel campaigns that combine social media advertising, influencer partnerships, and CRO (Conversion Rate Optimization) tactics to improve booking conversions and customer experience. His background in start-up and scale-up environments allows him to implement agile marketing processes, fostering a culture of continuous improvement and data-driven decision-making. Overall, Moritz Kollinger’s leadership at Maniko Nails exemplifies a holistic, KPI-focused approach to marketing—driving growth through innovative, efficient, and scalable strategies that position the brand as a leader in the beauty industry.