Moritz Hellwig

Moritz Hellwig currently serves as Senior Manager of Marketing & eCommerce Projects and Managing Director at New Fuel, where he leverages over a decade of expertise in digital marketing, retail, and eCommerce to drive innovative growth strategies for clients. In his dual roles, Moritz oversees the development and execution of large-scale marketing campaigns, ensuring alignment with clients’ digital transformation goals. His leadership in managing multi-million media budgets has enabled brands to optimize performance marketing initiatives, enhance brand visibility, and achieve measurable ROI across diverse digital channels.

At New Fuel, Moritz has spearheaded numerous key projects, including the implementation of cutting-edge SaaS-based eCommerce solutions that streamline online shopping experiences and improve operational efficiency. His strategic approach combines creative brand marketing with data-driven performance marketing, ensuring campaigns are both innovative and results-oriented. Moritz’s expertise in process optimization and budget management has been instrumental in delivering scalable solutions that meet clients’ evolving needs.

Recognized for his analytical work style and collaborative leadership, Moritz actively guides his teams through complex digital transformation initiatives, fostering a culture of continuous improvement and innovation. His work has been acknowledged with industry awards such as the RedDot Award, underscoring his commitment to excellence in digital marketing and technology. With a strong foundation in search engine marketing (SEM), product management, and project management, Moritz continues to shape the future of digital commerce, helping brands navigate the rapidly changing landscape with strategic insight and technical proficiency.