Morana Peric

Morana Peric currently serves as the Director of Localization at DeepL, where she plays a critical role in shaping the company's global expansion and ensuring the seamless delivery of its cutting-edge Language AI solutions. In this leadership position, Morana oversees a diverse team of localization specialists, content strategists, and UX professionals, all working collaboratively to optimize the user experience across multiple languages and markets. Her strategic focus includes developing comprehensive localization frameworks that integrate advanced translation management systems, ensuring consistency and cultural relevance in all content outputs.

One of her key projects involves spearheading the internationalization of DeepL’s core products, leveraging her expertise in website localization, subtitling, and content management systems (CMS) to adapt AI-driven language tools for diverse audiences worldwide. Morana’s deep understanding of information architecture and UX research enables her to align localization efforts with user-centric design principles, enhancing the overall user experience. She is also instrumental in implementing SEO strategies and storytelling techniques to boost the visibility and engagement of DeepL’s multilingual content.

With her extensive background in content creation, transcreation, and global content marketing, Morana ensures that DeepL’s messaging resonates authentically across cultures while maintaining technical excellence. Her leadership not only drives product growth but also fosters innovation within the team, emphasizing the importance of continuous improvement in areas such as globalization, UX design, and creative content production. Morana’s holistic approach to localization underscores her commitment to breaking down language barriers and advancing the future of AI-powered communication.