Misel Marusic

Misel Marusic, as the Head of Sales & Business Development at Caplena, plays a pivotal role in driving the company's strategic growth and expanding its footprint across diverse industries. Leveraging his extensive expertise in market research, business strategy, and product development, Misel is at the forefront of transforming how organizations harness customer feedback through innovative Augmented Intelligence technology. His deep understanding of design thinking and digital media enables him to craft tailored solutions that meet the unique needs of clients such as eBay, DHL, Lufthansa, and Miro, helping them turn vast amounts of unstructured data into actionable insights in minutes—eliminating manual categorization and unlocking meaningful customer intelligence.

In his current role, Misel is actively engaged in developing and executing go-to-market strategies that emphasize thought leadership and industry innovation. He collaborates closely with cross-functional teams to identify emerging trends in business disruption, AI-driven analytics, and digital transformation, ensuring Caplena remains at the cutting edge of customer experience management. His focus on evolving business models and strategic partnerships underscores his commitment to delivering value-driven solutions that enhance client decision-making processes.

Misel’s expertise extends beyond sales, encompassing a keen interest in market research, deep learning, and the application of design thinking principles to product development. His ability to communicate complex technological concepts through compelling presentations and thought leadership projects positions him as a trusted advisor in the digital media and AI space. Overall, Misel’s strategic vision and innovative mindset continue to propel Caplena’s mission to revolutionize customer feedback analysis, helping organizations turn mountains of data into deep, meaningful insights with speed and precision.