Mirela Bacic

Mirela Bacic, as Group Investment Director at MAGNA Global, brings a wealth of expertise in strategic media investment and data-driven media planning. In her current role, Mirela oversees a dynamic team of media professionals, guiding the development and execution of innovative media buying strategies that maximize ROI across multiple platforms, with a particular emphasis on television and digital screens. Her leadership is instrumental in navigating the rapidly evolving media landscape, leveraging advanced analytics, audience segmentation, and programmatic buying to deliver tailored solutions for her diverse client portfolio.

At MAGNA Global, Mirela has been pivotal in managing high-profile campaigns for clients such as IAG, Amazon, Goodman Fielder, Dulux, and Industry Super Funds. Her deep understanding of broadcast advertising, combined with her expertise in cross-channel media integration, allows her to craft comprehensive media strategies that align with clients’ brand objectives and business goals. Mirela’s focus on data-driven insights and media innovation ensures her clients stay ahead of industry trends, whether optimizing TV spot placements or harnessing the power of digital screens for targeted advertising.

Her key projects often involve complex media negotiations, budget optimization, and performance measurement, all aimed at delivering measurable results. With her strategic vision and industry acumen, Mirela Bacic continues to drive impactful media investments, fostering stronger brand connections and enhancing campaign effectiveness across the media spectrum. Her role exemplifies the integration of traditional broadcast advertising with emerging digital strategies, positioning her as a leader in the future of media investment.