Minty Smouse

Minty Smouse is a seasoned Marketing Manager at SqwidNet, where she leverages over 11 years of experience in the ICT industry to drive impactful marketing strategies and initiatives. In her current role, Minty is responsible for a comprehensive array of marketing activities, including strategy development, event management, website development, content management, public relations, and channel development. Her results-focused approach ensures that every marketing endeavor delivers a measurable return on investment, aligning with SqwidNet's mission to provide innovative IoT solutions across South Africa.

Since its launch in November 2016 as the Sigfox operator in South Africa, SqwidNet has made significant strides in deploying a low-cost, low-power, ultra-narrowband IoT network. Minty plays a pivotal role in enhancing the company’s brand visibility and market presence, particularly as the demand for IoT solutions continues to grow. She is passionate about building strong brands within the industry, utilizing her expertise in B2B marketing strategy and strategic public relations planning to cultivate meaningful relationships with key stakeholders and partners.

One of Minty’s key projects includes orchestrating high-profile corporate events that not only showcase SqwidNet's innovative offerings but also foster collaboration within the IoT ecosystem. Her adeptness in event management allows her to create engaging experiences that resonate with target audiences, further solidifying SqwidNet's position as a leader in the ICT space. As the industry evolves, Minty remains committed to staying ahead of trends, continuously refining her strategies to ensure that SqwidNet not only meets but exceeds the expectations of its clients and partners.