Minda Lee

Minda Lee currently serves as the Marketing Manager at AMOREPACIFIC, where she plays a pivotal role in shaping the strategic direction and growth of the company's hair and body care brands, including RYO, mise en scène, and ILLIYOON. With over a decade of experience in the beauty industry, Minda brings a comprehensive understanding of marketing strategy, digital marketing, and P&L management, enabling her to drive impactful brand campaigns and product launches. Her expertise lies in developing innovative marketing communications and leveraging digital platforms to accelerate brand visibility and consumer engagement.

At AMOREPACIFIC, Minda oversees the entire brand marketing lifecycle—from establishing brand positioning and strategic goals to executing integrated marketing communications and digital media campaigns. She is instrumental in crafting data-driven marketing strategies that align with consumer insights and industry trends, ensuring each brand resonates with its target audience. Her role also involves meticulous budget planning and P&L management, optimizing marketing investments for maximum ROI. Minda’s keen interest in 0+0 marketing and media acceleration has led her to pioneer creative, cost-effective campaigns that enhance brand awareness and foster long-term customer loyalty.

Her hands-on approach in managing cross-functional teams, coupled with her skills in social media marketing, advertising, and relationship marketing, has contributed significantly to the brands’ growth and market share expansion. Minda’s passion for brand building and her ability to adapt to the rapidly evolving digital landscape make her a valuable asset in driving AMOREPACIFIC’s continued success in the competitive beauty industry.