Michael Vanoene
VP Strategy & Growth at CUSP Agency | Netherlands
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Michael Van Oene currently serves as Vice President of Strategy & Growth at CUSP Agency, a leading experiential marketing and music event production firm based in Los Angeles. In this role, he leverages his extensive expertise in business strategy, branding, and digital transformation to drive innovative solutions that elevate CUSP’s position within the competitive landscape of live events and experiential marketing. Michael’s strategic leadership is instrumental in developing and executing comprehensive growth initiatives, aligning the agency’s creative vision with data-driven insights to maximize client engagement and brand impact.
At CUSP, Michael oversees key projects that integrate cutting-edge experiential concepts with digital and social media strategies, ensuring seamless integration of live music events with emerging technologies such as virtual reality and interactive digital platforms. His deep understanding of the music industry, combined with his skills in branding and identity, enables him to craft compelling narratives for high-profile clients including Golden Voice, Live Nation, and major sports franchises. Michael’s ability to manage high-performing teams fosters a culture of innovation and agility, essential for navigating the rapidly evolving landscape of experiential marketing and electronic music events.
With a proven track record of managing global brands and implementing strategic initiatives across diverse markets, Michael is adept at driving growth through strategic partnerships, brand positioning, and market expansion. His expertise in e-commerce, digital transformation, and marketing strategy positions him as a key driver of CUSP’s continued success in delivering memorable, impactful experiences that resonate with audiences worldwide.
VP Strategy & Growth at CUSP Agency in June 2022 to Present
Strategy & Growth at SQUAREDCIRCLE® in November 2022 to January 2025
Director of Marketing at The HEINEKEN Company in April 2018 to November 2021
Board Member, HEINEKEN Collection Foundation at The HEINEKEN Company in May 2016 to August 2019
VP Marketing, Africa & Middle-East HQ at The HEINEKEN Company in May 2016 to April 2018
Senior Manager, Consumer & Market Insights at The HEINEKEN Company in July 2014 to June 2016
Manager, Business Unit Control at The HEINEKEN Company in June 2012 to August 2014
Analyst, Global Business Control (Africa & Americas) at The HEINEKEN Company in May 2010 to June 2012
Analyst, Global Treasury at The HEINEKEN Company in April 2008 to April 2010
Global Cash Manager at The HEINEKEN Company in September 2006 to March 2008
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INSEAD, Strategy in the Age of Digital Disruption, July 2026
Rotterdam School of Management, Erasmus University, Executive Program, July 2026
University of Amsterdam - Amsterdam Business School, Post-master degree (EMFC / RC), July 2026
University of Amsterdam, Master of Science (MSc), July 2026
University of Amsterdam, Bachelor of Science (BSc)
Kennemer Lyceum
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Start-ups Management
Non-profit Board Leadership
Cultural Heritage
Treasurer
Revenue & Profit Growth
Cross-functional Team Leadership
Value Creation
Brand Partnerships
Business Strategy
Advisory Boards
Food and Beverage Operations
Fundraising
Music Industry
Fashion
High Performance Teams
non-alcoholic beverages
United States
Business Analysis
Senior Stakeholder Management
Investment Strategies
Sales & Distribution
Route to Market
Managerial Finance
Sales Operations
Market Research
Brand Portfolio Strategy
Product Innovation
Marketing Strategy
African Markets
Middle East
Beverage Marketing
Branding & Identity
Brand Management
Innovation Management
E-Commerce
Positioning (Marketing)
Strategic Marketing Consultancy
Beverage Industry
Europe, the Middle East, and Africa (EMEA)
US
Strategy
Live Events
Public Relations
Leadership
Marketing
Digital Transformation
Operational Excellence
Brand Strategy
Brand Development
Global Marketing
Global Brands
Financial Management
Profitable Growth
Innovation Strategy
Portfolio Strategy
Start-ups
Internal Communications
Commercial Strategy
Global Distribution
Global Supply Chain
Consumer Insights
P&L
Product Development
Investments
Marketing Director
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What is Michael Van Oene email address?
Email Michael Van Oene at [email protected], [email protected] and [email protected]. This email is the most updated Michael Van Oene's email found in 2026.
How to contact Michael Van Oene?
To contact Michael Van Oene send an email to [email protected], [email protected] or [email protected]. (updated on February 23, 2025)
What company does Michael Vanoene work for?
Michael Vanoene works for CUSP Agency
What is Michael Vanoene's role at CUSP Agency?
Michael Vanoene is VP Strategy & Growth
What is Michael Vanoene's Phone Number?
Michael Vanoene's phone (**) *** *** 269
What industry does Michael Vanoene work in?
Michael Vanoene works in the Consumer Services industry.
Michael Vanoene Email Addresses
Michael Vanoene Phone Numbers
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