Michael Piastro

Michael Piastro currently serves as the User Experience Director at Cake & Arrow, where he leverages over two decades of expertise in UX design, user research, and interaction design to deliver innovative digital solutions for clients across the e-commerce, financial services, and insurance sectors. In this leadership role, Michael oversees a diverse portfolio of projects, guiding cross-functional teams to craft user-centered experiences that drive engagement, conversion, and customer satisfaction. His strategic approach integrates agile methodologies and digital strategy to ensure that each project aligns with client business goals while prioritizing usability and accessibility.

At Cake & Arrow, Michael has been instrumental in spearheading key initiatives such as redesigning complex financial platforms to enhance mobile responsiveness and streamline user journeys, as well as developing intuitive e-commerce interfaces that improve conversion rates. His deep understanding of content strategy, wireframing, and visual design allows him to translate business requirements into compelling interaction designs and prototypes. Michael’s expertise in user research and usability testing ensures that solutions are grounded in real user needs, fostering continuous improvement and innovation.

Previously, as Director of User Experience at Alexander Interactive (Ai), Michael established a strong foundation in leading UX projects from conception through execution, managing multidisciplinary teams and collaborating closely with clients to deliver impactful digital experiences. His comprehensive skill set—including web marketing, digital strategy, and content strategy—enables him to approach UX design holistically, ensuring that each project not only meets aesthetic standards but also achieves measurable business outcomes. Michael’s passion for creating user-focused experiences continues to drive his commitment to pushing the boundaries of digital innovation in his current role.