Michael Steffen

Michael Peter Steffen currently serves as the Senior Communications Manager for Internal and Change Communications at Speira, a leading player in the aluminium industry committed to sustainability and innovation. In this pivotal role, Michael oversees comprehensive internal communication strategies that foster a cohesive corporate culture and support change management initiatives across diverse business units and the corporate center. His expertise in internal communications, combined with a deep understanding of change management processes, enables him to craft compelling narratives that resonate with employees, promote ownership, and reinforce the “Teamplay” and “Winning Speira Spirit” ethos.

A key focus of Michael’s work involves leveraging digital collaboration tools such as Microsoft 365 (SharePoint, Teams, Viva Connections, Engage, and Insights) to enhance employee engagement and streamline communication workflows. His proficiency in low- to mid-range video production and editing allows him to create engaging multimedia content that supports corporate storytelling, health and wellness initiatives like “Healthy Heartbeats,” and sustainability messages. Additionally, Michael plays a vital role in media relations, acting as a spokesperson and representing Speira at industry events and association work, thereby strengthening the company’s external reputation.

His expertise extends to branding and employer branding, ensuring internal messaging aligns with corporate values and supports talent attraction. Michael’s responsibilities also include managing the company’s website and intranet content, facilitating transparent communication on sustainability efforts, and contributing to public affairs strategies. With a background in online communications, crisis management, and political affairs, Michael is well-equipped to navigate complex communication landscapes, ensuring Speira’s internal and external messaging remains consistent, authentic, and impactful in an evolving aluminium industry committed to sustainable growth.