Michael Peikert

Michael Peikert currently serves as the Head of European Retail Management at Truma Geraetetechnik GmbH & Co. KG, a leading innovator in the mobile and leisure industry. In this strategic role, he holds full sales and budget responsibility for the company's retail and aftersales segments across Europe. His leadership is pivotal in driving growth through a customer-centric approach, leveraging his extensive expertise in digital transformation, pricing strategies, and sales optimization. Michael’s focus on digitalization has enabled Truma to enhance its omnichannel retail experience, integrating advanced CRM systems like Salesforce.com and SAP ERP to streamline operations and improve customer engagement.

A key project under his leadership involved the successful implementation of Salesforce.com, which has significantly improved sales pipeline management and customer insights across multiple European markets. His proficiency in digital creation and marketing has also contributed to innovative campaigns that resonate with modern consumers, strengthening brand loyalty and market share. Additionally, Michael’s expertise in inside sales and personnel leadership ensures that his team remains agile and motivated, capable of adapting to evolving industry trends and customer demands.

With a keen eye for pricing and market dynamics, he continuously refines retail strategies to maximize profitability while maintaining competitive positioning. His holistic approach to retail management—combining digital tools, data-driven decision-making, and team development—underscores his belief that change is an opportunity to do something amazing. As the industry evolves, Michael Peikert’s forward-thinking leadership ensures Truma remains at the forefront of retail innovation, delivering exceptional value to customers and stakeholders alike.