Michael Multinu

Michael Multinu currently serves as the Head of eBusiness & Digital Transformation at BPD Immobilienentwicklung, where he plays a pivotal role in shaping the company’s digital future. Leveraging his extensive background in digital strategy, eCommerce, and sales, Michael is responsible for driving the digital transformation of BPD’s core business processes, particularly in the direct and digital sales of new construction projects. His expertise in platform-thinking and digital ecosystem development enables him to implement innovative solutions that enhance customer engagement and streamline sales workflows.

In his role, Michael oversees the development and execution of a comprehensive platform-strategy aimed at generating additional income streams and providing value-added services to clients. This includes the integration of data-driven use cases, building robust Data and Analytics capabilities to optimize customer journeys, and enhancing after-sales service through digital touchpoints. His focus on customer-centric sales processes and seamless user experiences ensures that BPD remains competitive in a rapidly evolving real estate landscape.

Michael’s strategic approach combines stakeholder engagement, project planning, and the deployment of web analytics to continuously refine digital initiatives. His leadership in implementing successful organizational structures and digital strategies has resulted in increased efficiency, improved customer satisfaction, and new revenue opportunities. With a strong foundation in finance, digital transformation, and real estate eBusiness, Michael Multinu is uniquely positioned to drive BPD’s digital evolution and foster sustainable growth in the digital age.