Michael Jemal

Established in 1984, Haier Group is a world-leading provider of solutions for better living and digital transformation. Guided by the vision of "More Creation, More Possibilities," Haier has been included in the BrandZ™ Top 100 Most Valuable Global Brands for seven consecutive years as the world’s only IoT ecosystem brand. It has also topped Euromonitor’s Global Major Appliances Brand Rankings for 17 consecutive years. Haier Group currently owns eight listed companies, including Haier Smart Home, which is featured on both the Fortune Global 500 and World's Most Admired Companies lists. To date, the group manages a global premium brand portfolio including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy. Haier has established a robust global footprint with 10 R&D centers, 71 research institutes, 35 industrial parks, 163 manufacturing centers, and a sales network of 230,000 touchpoints. Its presence spans 160 countries, serving over 1 billion user families. In 2024, the group achieved a global revenue of RMB 401.6 billion (approx. USD 55.9 billion) and a total profit of RMB 30.2 billion. Committed to original technology, Haier has built six major industrial ecosystems—Smart Home, Comprehensive Healthcare, Digital Economy, Robotics, New Energy, and Automotive—to co-create infinite possibilities for industrial development and personalized smart life for users worldwide.