Haier

Haier is a smart living home solution platform leading in the internet era. Now Haier own at least 100 million users located globally in more than 100 countries and areas. Haier turnover is 201.7 billion in 2016, with profits is 20 billion. According to statistics released by Euromonitor, an authoritative survey agency in the consumer market, Haier topped the list of global home appliance brands for the eighth consecutive years. There are 6 internationally famous brands in Haier Appliance business, Haier, Casarte, FISHER & PAYKEL, GEA, AQUA and Leader, to satisfy user’s best experience through various fields. Haier is committed to becoming a local brand favored by global consumers, and has implemented the strategy of localized R&D, manufacturing and marketing for many years so as to achieve brilliant results. Now Haier has 21 industrial parks, 24 overseas plants, 10 R&D centers, 60 more trade companies and 140 thousands sales networks in the world. Innovation is Haier's cultural gene, with idea innovation as guideline, strategy innovation as orientation, organization innovation as safeguard, technology innovation as method and marketing innovation as purpose. Haier culture accompanies Haier start from scratch, develop gradually, from China to world, at the same time, Haier culture also innovate and develop constantly. Through the innovation in the win-win model of RenDanHeYi, Haier fills its organization with passion and creativity, making its employees realizes their value while creating value for users. Under this model, the theme of Haier Group's strategic advancement was disruptively changed into "platform orientation of enterprise, maker orientation of employees, individualization of users"​, fully devoted to development of “Internet sharing platform, the integrity of the enterprise ecology ”. 海尔是互联网时代全球领先的智慧生活解决方案平台 。 目前，海尔全球用户遍布100多个国家和地区，每年至少1亿用户选择海尔产品和服务。2016年，海尔全球营业额2017亿元，利润总额200多亿元。据消费市场权威调查机构欧睿国际（Euromonitor）的数据，海尔品连续8年蝉联全球白色家电第一品牌。 海尔家电板块旗下拥有海尔（Haier）、卡萨帝（Casarte）、费雪派克（FISHER & PAYKEL）、通用家电（GEA）、AQUA、统帅（Lesder）六大国际知名家电品牌，从不同领域持续满足用户的最佳体验。 海尔致力于成为全球消费者喜爱的本土品牌，多年来一直践行本土化研发、制造和营销的海外市场战略并取得了很好的成绩。目前，海尔在全球有21个大型综合性工业园、24个海外制造中心、10大研发中心、60余家贸易公司，14万+销售网络。 海尔文化的核心是创新。海尔文化以观念创新为先导、以战略创新为方向、以组织创新为保障、以技术创新为手段、以市场创新为目的，伴随着海尔从无到有、从小到大、从大到强、从中国走向世界，海尔文化也在不断创新、发展。 人单合一双赢模式创新使组织充满激情与创造力，让员工在为用户创造价值的同时实现自身的价值。在这一模式的指导下，海尔集团战略推进的主题颠覆为“企业平台化、员工创客化、用户个性化”，全心致力于向“共享平台，诚信生态”的互联网时代企业发展。