Michael Guerity
Head of Marketing, Content, Brand and Strategy | Senior Consultant at Next Step Business Consulting | Concord, North Carolina, United States
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Michael Guerity currently serves as the Head of Marketing, Content, Brand, and Strategy at Next Step Business Consulting, where he leverages over two decades of expertise to drive transformative growth for clients across diverse industries. In this senior leadership role, Michael oversees the development and execution of comprehensive marketing strategies that align with clients’ overarching business objectives. His focus on integrated branding initiatives and innovative content marketing campaigns has consistently resulted in enhanced brand visibility and customer engagement for Fortune 500 clients.
A key aspect of Michael’s role involves leading high-impact go-to-market (GTM) strategies, ensuring seamless cross-functional collaboration across marketing, sales, and product teams. His ability to develop tailored marketing and content playbooks—such as the successful deployment for a global banking institution—demonstrates his proficiency in balancing centralized strategy with regional and product-specific differentiation. This approach has enabled clients to optimize their outreach across multiple channels, including digital marketing, social media, and sponsorships, while maintaining consistent brand messaging.
Michael’s expertise extends to managing complex projects that incorporate emerging technologies and automation tools, enhancing operational efficiencies and data-driven decision-making. His skills in KPI development, business profitability analysis, and M&A execution further support his capacity to deliver measurable results. Whether orchestrating large-scale digital transformations or guiding strategic brand positioning, Michael Guerity’s leadership at Next Step Business Consulting exemplifies a commitment to driving sustainable growth through innovative marketing solutions and strategic insights.
Head of Marketing, Content, Brand and Strategy | Senior Consultant at Next Step Business Consulting in October 2024 to Present
Executive Corporate Marketing & Development Lead at Cox Media Group in August 2021 to October 2024
Senior Director Development & Marketing at Sinclair Broadcast Group in January 2013 to August 2021
Senior Director Marketing & Non-Traditional Revenue Programs (Part 2) at Sinclair Broadcast Group in April 2013 to January 2016
President and Creative Director / Head of Marketing at GmG Communications in January 2003 to April 2013
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Michigan State University, Bachelor of Arts (B.A.), October 1997 to October 2026
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Digital Strategy
Go-to-Market Strategy
Revenue & Profit Growth
Marketing Technology
Project Management
Business Intelligence (BI)
Meeting Facilitation
Program Evaluation
Project Plans
Marketing Campaign Plans
Marketing Campaign Management
Market Planning
Key Performance Indicators
Campaigns
Demand Generation
Information Technology
Revenue Analysis
Revenue Forecasting
Business Profitability
Business Strategy
Financial Modeling
M&A Execution
Strategy Consultant
Corporate Development
Mergers & Acquisitions (M&A)
Strategy
Sales Management
Annual Budgeting
Corporate Strategy
Artificial Intelligence (AI)
Venture Capital
Team Development
Negotiation
Technology Evaluation
Executive Leadership
Business Process Development
Operations Management
Program Management
Technology Integration
Software Development
Interactive Advertising
Online Advertising
Marketing
Social Media Marketing
Business Development
Marketing Strategy
Advertising
Sales
Social Media
Marketing Communications
Sponsorship
Social Networking
Email Marketing
Sports Marketing
Online Marketing
Brand Development
Integrated Marketing
Event Management
Sports
Management
Digital Marketing
Leadership
Team Leadership
Strategic Planning
Business Planning
Team Building
Product Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Software as a Service (SaaS)
Start-ups
Content Strategy
Content Marketing
Video Production
Creative Strategy
Communication
Strategic Communications
Strategic Marketing
P & L Oversight
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Discover more about Next Step Business ConsultingWhat is Michael Guerity email address?
Email Michael Guerity at [email protected], [email protected] and [email protected]. This email is the most updated Michael Guerity's email found in 2026.
How to contact Michael Guerity?
To contact Michael Guerity send an email to [email protected], [email protected] or [email protected]. (updated on April 26, 2025)
What company does Michael Guerity work for?
Michael Guerity works for Next Step Business Consulting
What is Michael Guerity's role at Next Step Business Consulting?
Michael Guerity is Head of Marketing, Content, Brand and Strategy | Senior Consultant
What is Michael Guerity's Phone Number?
Michael Guerity's phone (704) ***-*483
What industry does Michael Guerity work in?
Michael Guerity works in the Computer Software industry.
Michael Guerity Email Addresses
Michael Guerity Phone Numbers
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