Michael Gette

Since 2010, Playtika has been at the forefront of mobile gaming and interactive entertainment. As an early pioneer of free-to-play social games and live game operations, we combine creativity, technology, and data to create games that constantly evolve and engage millions of players around the world. We are storytellers and coders, artists and data scientists, explorers and strategists. Together, we turn insights into personalized experiences, bold ideas into engaging games, and every new challenge into an opportunity to grow. Our Cheetah Mindset shapes the way we work. We move fast, cut to the chase, and dare to challenge the expected. We stay curious, think boldly, and measure everything so we can continuously learn, improve, and make a greater impact. We feed ambition by giving our people opportunities to grow, take on new challenges, and build their careers across our studios, teams, and disciplines. We push boundaries, seize opportunities, and win together as one global pack. Headquartered in Herzliya, Israel, with studios around the world, Playtika brings together exceptional talent, cutting-edge technology, and creative thinking. Together, we run the game.