Micah Harner

Micah Harner serves as the Analytics Manager at Botanic Tonics, where he plays a pivotal role in shaping the company's data-driven decision-making processes. With a strong foundation in the beverage industry and extensive experience in fast-moving consumer goods (FMCG), Micah is uniquely positioned to bridge the gap between business strategy and technical analytics. His current responsibilities include developing a comprehensive analytics and reporting suite that empowers stakeholders with actionable insights, ultimately driving growth and efficiency within the organization.

As the first analytics hire at Botanic Tonics, Micah is tasked with the exciting challenge of building a modern data infrastructure from the ground up. He leverages his expertise in data modeling and visualization to create intuitive dashboards that translate complex data sets into clear, strategic insights. By utilizing tools such as Microsoft Power Query and SAP BusinessObjects, he ensures that the analytics framework not only meets the immediate needs of the business but is also scalable for future growth.

Key projects under Micah’s leadership include a robust retail sales analysis initiative that identifies trends and opportunities in the market, enabling the company to optimize its product offerings and distribution strategies. His proficiency in reporting and analysis, combined with a keen understanding of business planning, allows him to deliver insights that enhance operational efficiency and drive revenue growth. With a passion for harnessing data to solve real-world challenges, Micah Harner is committed to propelling Botanic Tonics forward in an increasingly competitive landscape.