Mi Yao

Mi Yao currently serves as the Media Partnerships Manager at AVOW, a leading global app growth company specializing in mobile OEM advertising. In this role, Mi leverages her extensive expertise in ads tech, user acquisition, and traffic monetization to forge strategic partnerships with premium mobile OEMs and advertising platforms. Her responsibilities encompass overseeing the integration of Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Ad Exchanges (ADX), ensuring seamless programmatic advertising workflows that maximize ad revenue and user engagement. Mi’s deep understanding of product design and management allows her to optimize AVOW’s advertising solutions, aligning them with industry best practices in digital marketing, SEO, and branding.

Her key projects often involve developing innovative ad serving strategies, utilizing data analysis and tools like Google Analytics to refine targeting and improve campaign performance. With a focus on PPC, mobile advertising, and traffic monetization, Mi continuously explores new avenues for expanding AVOW’s reach and enhancing the effectiveness of its digital ads marketing initiatives. Her expertise in SDK integration and programmatic ads ensures that AVOW’s proprietary solutions deliver high-quality, scalable advertising experiences across diverse mobile OEM platforms.

Through her strategic leadership, Mi Yao plays a pivotal role in driving AVOW’s growth in the competitive mobile advertising landscape, helping the company maintain its reputation as an industry innovator. Her comprehensive skill set and industry insights enable her to navigate the complexities of digital advertising, ensuring AVOW remains at the forefront of mobile app growth and monetization.