Merel Backers

Merel Backers is a visionary leader in digital product design, currently serving as the Founder and Head of Design at Digizorg. In her role, she spearheads the development of innovative healthcare digital interfaces that prioritize user experience and user-centered design principles. Merel’s expertise lies in translating complex healthcare workflows into intuitive, accessible digital solutions that empower both patients and healthcare providers. Her strategic approach combines user research, customer journey mapping, and persuasive design to create seamless interactions that foster trust and engagement.

At Digizorg, Merel leads a talented team of designers and developers, guiding the creation of cutting-edge tools that support healthcare collaboration and patient empowerment. Her key projects include designing patient portals that enhance health literacy, developing clinician dashboards that streamline workflows, and implementing secure, compliant interfaces that prioritize data privacy. Her deep understanding of user interface (UI) and user experience (UX) design ensures that each product not only meets functional requirements but also delivers meaningful, empathetic experiences.

Merel’s journey into healthcare technology was profoundly shaped by her personal experience as a patient, which fuels her passion for creating digital health solutions that are both effective and compassionate. Her background in working with global brands like KLM and Polestar has honed her skills in graphic design, concept development, and persuasive design, enabling her to craft compelling visual narratives that resonate across diverse audiences. Merel Backers continues to innovate at the intersection of design and healthcare, driven by her mission to make digital health collaboration effortless and accessible for everyone.