Mel Casso
Client Activation Director at Neptune Retail Solutions | Meridian, Idaho, United States
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As the Client Activation Director at Neptune Retail Solutions, Mel Casso plays a pivotal role in driving innovative, data-driven marketing strategies that connect brands with consumers at critical touchpoints. With a deep expertise in omni-channel advertising, Mel leads cross-functional teams to develop and execute end-to-end in-store advertising campaigns that leverage Neptune’s proven, innovative solutions. Her current focus involves collaborating closely with major retail partners like Kroger, Albertsons, Loblaws, CVS, and Walgreens to optimize shopper engagement and conversion through targeted media placements and personalized marketing initiatives.
Mel’s strategic approach emphasizes building trust and fostering long-term client relationships by asking the hard questions that uncover opportunities for streamlining marketing efforts and maximizing ROI. Her proficiency in online marketing, social media marketing, and program management enables her to craft integrated campaigns that resonate with consumers across multiple channels. She is particularly skilled at translating complex data insights into actionable strategies, ensuring that her clients reach the right audiences at the right moments—whether through digital signage, in-store displays, or social media activations.
In her role, Mel also champions the use of media relations and marketing copy to enhance brand visibility and consumer engagement. Her passion for understanding client needs and her commitment to delivering measurable results make her an invaluable asset to Neptune’s team. By combining her expertise in advertising, management, and online marketing, Mel continues to elevate Neptune’s position as a leader in data-led retail marketing solutions, helping brands navigate the evolving retail landscape with confidence and clarity.
Client Activation Director at Neptune Retail Solutions in December 2021 to Present
Director, Customer Success - Supporting Southeastern Grocers/Albertsons Companies/Adult Beverage at Neptune Retail Solutions in April 2024 to Present
Client Activation Manger at Neptune Retail Solutions in March 2019 to December 2021
Marketing Manager at Ivie in March 2016 to October 2018
Account Executive at Sinclair Broadcast Group in June 2012 to February 2016
Marketing Director/Sales at Simmons Fine Jewelry in April 2006 to May 2012
Display Designer at RC Willey Home Furnishings in October 2005 to April 2006
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Advertising
Marketing
Online Advertising
Brand Development
Social Media Marketing
Television
Marketing Strategy
Social Media
Management
Strategic Planning
Online Marketing
Art Direction
Sales
Digital Media
Program Management
Media Relations
Marketing Copy
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Discover more about Neptune Retail SolutionsWhat is Mel Casso email address?
Email Mel Casso at [email protected] and [email protected]. This email is the most updated Mel Casso's email found in 2026.
What is Mel Casso phone number?
Mel Casso phone number is 208-484-9907.
How to contact Mel Casso?
To contact Mel Casso send an email to [email protected] or [email protected]. If you want to call Mel Casso try calling on 208-484-9907. (updated on June 30, 2025)
What company does Mel Casso work for?
Mel Casso works for Neptune Retail Solutions
What is Mel Casso's role at Neptune Retail Solutions?
Mel Casso is Client Activation Director
What industry does Mel Casso work in?
Mel Casso works in the Marketing & Advertising industry.
Mel Casso Email Addresses
Mel Casso Phone Numbers
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