Max Keen
Founder | Fractional CMO | Marketing Consultant - Leading businesses to profitable growth at Keen Consulting - Profit & market share growth through holistic marketing strategy & leadership | The Randstad, Netherlands
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Max Keen is a seasoned marketing leader with a proven track record of driving profitable growth through holistic marketing strategies and innovative leadership. As the Founder, Fractional CMO, and Marketing Consultant at Keen Consulting, Max specializes in helping businesses across diverse industries—ranging from FMCG and CPG to Sports and Aviation—capitalize on their competitive advantages to achieve sustainable market share expansion and increased profitability. His current role involves developing comprehensive marketing frameworks that align short-term business urgencies with long-term strategic objectives, ensuring clients remain agile in dynamic markets.
Max’s expertise lies in building and leading high-performing marketing teams, crafting consumer-centric value propositions, and leveraging global marketing strategies that resonate across diverse geographies. His key projects often focus on brand building, portfolio management, and strategic partnerships, utilizing his deep understanding of social media communications, brand awareness, and strategic thinking to amplify brand presence and consumer engagement. His skills in business analysis and international business enable him to identify growth opportunities and optimize marketing investments effectively.
At Keen Consulting, Max emphasizes the importance of sustainable marketing practices, helping clients segment and target their audiences more precisely while delivering compelling, differentiated messaging. His leadership development initiatives foster innovative thinking within teams, ensuring that organizations stay ahead of industry trends. With a comprehensive approach that integrates strategic planning, brand development, and results-driven execution, Max Keen continues to lead businesses toward profitable growth, strengthening their market position and building resilient brands in competitive landscapes.
Founder | Fractional CMO | Marketing Consultant - Leading businesses to profitable growth at Keen Consulting - Profit & market share growth through holistic marketing strategy & leadership in May 2023 to Present
Professor of Management at Indian Institute of Management Rohtak in December 2022 to April 2023
Acting VP Marketing & Product Management at inov-8 in January 2020 to May 2022
On Leave at Sabbatical Break in October 2018 to December 2019
Global Category Director - Tennis, Rugby and Indoor Sports at ASICS in January 2016 to September 2018
Group Marketing Director - EMEA at ASICS in January 2011 to December 2015
Senior Marketing Manager - ASICS Brand at ASICS in January 2008 to December 2010
Marketing Manager at Johnson & Johnson in January 2001 to September 2007
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Duke University - The Fuqua School of Business, MBA
London Business School, Mastering Digital Marketing: SEO
Universidad de Belgrano, BS
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Marketing Communications Planning
Innovation Development
Strategic Partnerships
Brand Marketing
Teamwork
Social Media Communications
Organizational Leadership
Executive Visibility
Driving Results
Leadership Development
Performance Marketing
Regional Marketing
Activations
Coaching
International Business
IRI data
AC Nielsen
Consumer Insight
Beauty
Personal Care Products
Product Innovation
Brand Development
Thought Leadership
Cross-functional Team Leadership
Branding & Identity
P&L Management
Business Strategy
Team Leadership
Integrated Marketing Communications Planning
Copywriting
Communication
Media Planning
Email Marketing
Project Management
Market Planning
Online Marketing
Sales Management
Brand Awareness
Multi-Channel Marketing
Product Management
Customer Insight
Strategic Thinking
Media Strategy
Social Media
Digital Marketing
Business Analysis
Strategy
Product Development
New Business Development
Marketing
Integrated Marketing
Direct Marketing
Marketing Research
Business Development
Leadership
Management
Marketing Strategy
FMCG
Product Marketing
Sales
Brand Management
Fast-Moving Consumer Goods (FMCG)
Market Research
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What is Max Keen email address?
Email Max Keen at [email protected]. This email is the most updated Max Keen's email found in 2026.
How to contact Max Keen?
To contact Max Keen send an email to [email protected]. (updated on February 23, 2025)
What company does Max Keen work for?
Max Keen works for Keen Consulting - Profit & market share growth through holistic marketing strategy & leadership
What is Max Keen's role at Keen Consulting - Profit & market share growth through holistic marketing strategy & leadership?
Max Keen is Founder | Fractional CMO | Marketing Consultant - Leading businesses to profitable growth
What is Max Keen's Phone Number?
Max Keen's phone (**) *** *** 256
What industry does Max Keen work in?
Max Keen works in the Management Consulting industry.
Max Keen Email Addresses
Max Keen Phone Numbers
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