Max Harkness

Max Harkness, as Co-Founder and Director of Co Partnership, plays a pivotal role in shaping the agency’s strategic vision and creative direction within the competitive drinks branding landscape. His leadership is characterized by a deep understanding of consumer insights, market trends, and innovative packaging solutions that set brands apart on retail shelves and in digital spaces. Max’s expertise extends across brand strategy, brand architecture, and visual communication, enabling him to craft compelling narratives that resonate with target audiences and foster brand loyalty.

Under Max’s guidance, Co Partnership has successfully delivered numerous category-shifting projects, including innovative bottle designs, sustainable packaging initiatives, and comprehensive brand repositioning campaigns. His hands-on approach ensures that each project aligns with client objectives while pushing creative boundaries to achieve meaningful differentiation. Max’s passion for drinks and design fuels his commitment to creating visually striking and strategically sound branding solutions that not only elevate brand presence but also drive measurable growth.

In addition to leading creative development, Max is actively involved in new business development, leveraging his extensive network and industry knowledge to forge strategic partnerships and expand the agency’s footprint. His skills in digital marketing and marketing strategy enable him to integrate digital platforms seamlessly into branding campaigns, ensuring brands remain relevant in an increasingly digital world. Max’s collaborative leadership style fosters a dynamic environment where innovative ideas flourish, making him a trusted partner for clients seeking to disrupt categories and connect authentically with consumers through meaningful, category-defining design.