Max Cherarak

Max Cherarak, in his role as Freelance Creative Director at Old Skullz Skateboard, continues to leverage his extensive background in filmmaking, branding, and project management to elevate the brand’s visual storytelling and community engagement. With over a decade of experience founding and managing Old Skullz, Max has developed a unique expertise in blending skateboarding culture with innovative multimedia content, creating compelling campaigns that resonate with diverse audiences. His current projects include conceptualizing and directing dynamic video series that showcase skateboarding and surfing lifestyles, emphasizing authenticity and inclusivity. Max’s proficiency in video production, editing, and digital photography allows him to craft visually striking narratives that highlight the spirit of Old Skullz, from adrenaline-fueled skate sessions to inspiring community stories.

In his role as Creative Director, Max is responsible for overseeing all creative assets, ensuring consistency across social media platforms, promotional materials, and event branding. His keen eye for detail and storytelling prowess help foster a strong brand identity that aligns with the core values of accessibility and camaraderie. Max also collaborates closely with the team to develop innovative marketing strategies, utilizing skills in community management, content creation, and event planning to boost engagement and expand the brand’s reach. His expertise in project management ensures seamless execution of campaigns, from concept development to post-production. By integrating his passion for skateboarding, surfing, and multimedia production, Max Cherarak continues to push the boundaries of skate culture branding, inspiring a new generation of skaters and surfers while strengthening Old Skullz’s position as a leading community-focused skate school and lifestyle brand.