Mathilde Parlier
Marketing Transformation Booster at Freelance | Greater Paris Metropolitan Region
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Mathilde Parlier currently serves as the Marketing and Communication Director at FRET SNCF, where she plays a pivotal role in shaping the company’s strategic vision for freight transportation services. In this leadership position, Mathilde oversees the development and execution of innovative marketing strategies, digital transformation initiatives, and comprehensive communication plans aimed at strengthening FRET SNCF’s market position. Her expertise in customer experience management and digital marketing enables her to craft compelling value propositions that resonate with both internal stakeholders and key clients.
A core focus of her role involves the redefinition of FRET SNCF’s service offerings through co-creation processes with internal teams—comprising over 50 employees—and a select group of 15 key customers. This collaborative approach ensures that new service solutions are closely aligned with market needs and customer expectations. Mathilde has been instrumental in integrating cutting-edge technologies such as AI-driven solutions, including advanced "track and trace" systems and CRM platforms, to enhance operational efficiency and customer engagement.
Her strategic leadership extends to managing cross-functional teams, fostering innovation, and implementing digital solutions that optimize service delivery. With a strong background in market analysis, SEO, and idea management, Mathilde continuously explores new methods of collaboration and reinvention to create high-value customer and employee experiences. Her passion for transforming products, services, and organizational structures positions her as a driving force behind FRET SNCF’s ongoing evolution in the competitive freight industry.
Marketing Transformation Booster at Freelance in May 2025 to Present
Marketing and Communication Director at Hexafret (ex FRET SNCF) in November 2022 to May 2025
Digital Customer Experience Manager at Voyages SNCF in October 2018 to December 2022
Customer Experience Manager at SNCF Transilien in September 2014 to September 2018
Customer Voice and Collaborative Innovation Manager at PSA Peugeot Citroën in February 2009 to July 2014
Customer Voice Project Manager at PSA Peugeot Citroën in January 2006 to January 2009
Quality Consultant and Auditor at PSA Peugeot Citroën in January 2004 to January 2006
Spare Parts Marketing Project Manager at PSA Peugeot Citroën in January 2003 to January 2004
Production Commerce Project Manager at PSA Peugeot Citroën in January 2001 to January 2003
Operations Manager at Louis Dreyfus in January 1999 to January 2000
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ESCP Business School, July 1996 to July 1999
Université Paris Descartes, July 2026
Université Paris Nanterre, DEUG et Licence, July 1994 to July 1996
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Automotive
Team Management
Open Innovation
Customer Experience
Idea management
digital
creativity
French
Marketing Strategy
Management
International Relations
CRM
Business Strategy
Strategy
Business Ideas
Market Analysis
SEO
Marketing
DES
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Discover more about FreelanceWhat is Mathilde Parlier email address?
Email Mathilde Parlier at [email protected]. This email is the most updated Mathilde Parlier's email found in 2026.
How to contact Mathilde Parlier?
To contact Mathilde Parlier send an email to [email protected]. (updated on March 08, 2025)
What company does Mathilde Parlier work for?
Mathilde Parlier works for Freelance
What is Mathilde Parlier's role at Freelance?
Mathilde Parlier is Marketing Transformation Booster
What is Mathilde Parlier's Phone Number?
Mathilde Parlier's phone (**) *** *** 104
What industry does Mathilde Parlier work in?
Mathilde Parlier works in the Transportation/Trucking/Railroad industry.
Mathilde Parlier Email Addresses
Mathilde Parlier Phone Numbers
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