Mathilde Laferrere

Mathilde Laferrère currently serves as the Marketing Director at Cut by Fred, where she leverages over a decade of expertise in the beauty industry to drive innovative marketing strategies and brand growth. In her role, Mathilde oversees a dynamic team of 12 professionals responsible for product marketing, e-retail, wholesale, and communication initiatives. Her leadership is instrumental in developing integrated campaigns that resonate across multiple channels, including social media, digital marketing, and retail merchandising, ensuring a cohesive brand presence both in France and internationally.

Mathilde’s deep understanding of retail, wholesale, and e-commerce distribution networks allows her to craft tailored marketing solutions that optimize product visibility and consumer engagement across diverse markets. Her expertise in trade marketing and sales development has been pivotal in expanding Cut by Fred’s footprint in key markets, supported by her proficiency in logistics, export strategies, and data analysis. She excels at coordinating complex projects, aligning cross-functional teams to meet strategic objectives, and utilizing data-driven insights to refine marketing tactics.

Her multilingual skills in English and Portuguese facilitate seamless communication with international partners and stakeholders, further enhancing the brand’s global reach. Mathilde’s innovative approach to digital engagement and her ability to analyze consumer data enable her to develop targeted campaigns that boost customer loyalty and brand advocacy. With her comprehensive skill set and industry knowledge, Mathilde Laferrère continues to position Cut by Fred as a leading player in the beauty sector, leveraging her expertise to navigate the evolving landscape of digital and retail marketing effectively.